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What NYC Renters Really Look For and want When Choosing an Apartment

Updated: Nov 30

Clean kitchen

NYC renters are picky. Here’s what tenants in Brooklyn and Queens care about most—and how landlords can attract stronger applicants.


Introduction


NYC tenants have a lot of options, even in tight rental markets. If your apartment doesn’t feel right from the start, they move on quickly. Understanding what renters really care about helps small landlords in Brooklyn and Queens attract better tenants and fill units faster.


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Here’s what matters most to NYC renters today.


1. Clean, Bright Photos (This Is Their First Impression)


Tenants decide whether to schedule a showing based on the photos. They want:

  • Bright rooms

  • Clean spaces

  • Clear shots of kitchen and bathroom

  • A sense of layout

  • Windows and lighting


Bad photos = fewer inquiries.


2. A Well-Maintained Bathroom and Kitchen


These two rooms decide whether a tenant applies. Top priorities include:

  • Clean grout

  • Modern fixtures

  • Working exhaust fan

  • Updated cabinets

  • Strong water pressure


If these look good, tenants overlook smaller flaws.


3. Good Natural Light


NYC tenants are obsessed with light. Even one room with solid sunlight boosts interest.

Tip: open blinds, clean windows, and shoot during daytime.


4. Working Appliances


NYC renters expect:

  • A clean fridge

  • A working oven

  • A good microwave

  • No broken knobs or missing parts


Small updates = big impact.


5. Quick and Respectful Communication


Renters want to feel the landlord or manager is responsive. Slow replies push them away—even if the unit is great.


6. Safe Entry and Clean Hallways


If the hallway feels dark or dirty, tenants assume the apartment will be the same.

A clean entrance boosts confidence instantly.


7. Clear Lease Terms


NYC renters want simple, honest terms:

  • When rent is due

  • Late fee policy

  • Renewal expectations

  • Pet rules

  • Utilities included or not


No confusion = faster leasing.


Conclusion


NYC tenants make quick decisions, but their priorities are simple. Cleanliness, good light, updated kitchens, strong communication, and a safe entryway help your unit stand out.


Want help making your unit more attractive to NYC renters?

📩 Email: info@elskytepm.com

📱 Follow: Instagram @ElskytePM

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